Billund is the site of Legoland. All children who play with lego dream of visiting this park with an area of 100,000 m2. The park attracks around 1.4 million visitors every year. Around half of all visitors come from abroad and, after Denmark, the countries providing the largest numbers of visitors are Germany, Sweden and Norway. Since it was opened, more than 30 million people have visited the park. Every other year, the readers of Denmark's largest newspaper, "Jyllands-Posten", are invited to vote on which is the most popular family attraction in the country. In 1996 and again in 1998 they awarded the No. 1 position to the LEGOLAND.

LEGOLAND is split into themed areas which appeal to children in various age groups. The aim of LEGOLAND is to give children aged 2-13 and their parents an intense, hands-on experience of the LEGO Group's core values - creativity, play and development. In the park, the focus is on children. They can play and learn in unique surroundings. On average, families stay in the park for 6 hours. Creative play in safe surroundings.