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At the very soul of Milwaukee's cultural essence is the rumble of a legendary Harley-Davidson motorcycle and the Miller Brewing Company. Grounded in German-American culture: hard work, cold beer, and lots of food, Milwaukee is built around its pubs. Add to this the party atmosphere generated around the worlds largest music festival, Summerfest; Wisconsin's three pro sports teams: the Brewers, Bucks, and Packers, and the enticing smell of beer, brats and of course cheese, and you get a genuine down-to-earth fun-loving city..

Milwaukee is also known as the City of Festivals and invites you to experience the traditions and customs of different cultures with authentic food, entertainment and exhibits at over a dozen year-round ethnic festivals.

Milwaukee's historical fabric is woven into its many diverse neighborhoods. These neighborhoods retain their historic charm and traditions of yesterday, while reinventing themselves for today.

Neighborhoods offer something for everyone.   Historic Brady Street, one of Milwaukees trendiest neighborhoods, has eclectic shopping.  The Historic Third Ward is filled with historical ambiance and architecture.

Old World Third Street is a favorite with its strong German heritage, cobblestone streets and specialty shops.  Historic King Drive offers a distinct cultural flavor with key sites like Americas Black Holocaust Museum.

Milwaukee's neighborhoods reflect the treasures of the citys past and the best of the future.

As one of the top cities in the nation for donations raised per capita for the arts, Milwaukee offers audiences the worlds most acclaimed performers and visual artists. From the symphony, ballet and opera to Broadway shows, theater, and rows of galleries, Milwaukee's arts scene is vibrant.

Sports enthusiasts will find the Genuine American City a haven for spectator sports. From professional basketball to amateur baseball, sports fans have something to cheer about. Milwaukee is home to Major League Baseballs Milwaukee Brewers. The Bradley Center is the place to be for professional and collegiate basketball, professional hockey and soccer. The Pettit National Ice Center, an official U.S. Olympic training site, the only facility of its kind in the Midwest, is also located in Milwaukee.  Home of 16 county courses, over 55 public courses and 10 private clubs, Greater Milwaukee has a rich golf tradition. Sports fans can cheer on amateur and semi-professional baseball and softball at any one of the 26 diamonds found throughout Milwaukee County during summer and weekend tournaments.

All of these components combine to secure Milwaukees place among premier destinations. From world-class performing arts and ethnic festivals to historic neighborhoods, sports and annual events, Milwaukee is a must-see city.