All About the TUI Collections

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TUI is one of the UK’s biggest travel brands, and its smiley-faced logo is synonymous with strong customer service and holidays where all the added extras are already included. We’re not messing around wondering whether we can pack all our clothes for the week into a handbag on a TUI holiday, that’s for sure. However, did you know that TUI has a series of sub brands, and they all offer up something slightly different? We’ve rounded them up for you so that you can be sure to choose the getaway that suits you best.

TUI BLUE Sensatori

A TUI BLUE Sensatori holiday is a luxurious five-star holiday that satisfies all your senses. The restaurants will offer gourmet dining, and there will be a minimum of three à la carte eateries in your all inclusive rate, plus a buffet where you can try out delicious dishes with global inspiration. The entertainment will be world class—whether you are catching a West End-style show or encouraging the kids to join in at the kids’ clubs with science labs and craft zones. Naturally, your surroundings will be sublime too.

Example Resorts

If you like the sound of a balanced and luxurious all inclusive getaway, then check out the exclusive collection of Sensatori resorts. You could visit the original hotel to the TUI BLUE Sensatori collection, the TUI BLUE Sensatori Atlantica Caldera Palace, a plush hotel with a whopping five pools in picturesque Crete. Further afield, the TUI BLUE Sensatori Coral Sea in Sharm el Sheikh is a foodie’s paradise with six onsite restaurants and 10 bars.


The ROBINSON collection is for those holidaymakers who see every getaway as the chance to try new sports, get active and seize every opportunity presented. These hotels all offer a wealth of activities, from scuba diving to golf to tennis and so much more. As you might expect, the food offering at these hotels has an emphasis on fresh, healthy fare so that you leave feeling nourished and well looked after. These holidays are a great way to make new friends as you bond over your new-found hobbies.

Example Resorts

The ROBINSON collection is scattered across the globe, with resorts in far-flung bucket list destinations and also in our neighbouring countries, meaning that it’s easy to find a resort that suits your budget. At the upper end of the budget scale is the ROBINSON Noonu, a water villa-led hotel in the Maldives. Here, you’ll find watersports and games aplenty on land, something that is rare to find in this tranquil country. Closer to home, in the Algarve, you’ll find ROBINSON QUINTA DA RIA, a sprawling resort set amidst a nature resort and two popular golf courses. Here, an extensive exercise class programme awaits, while guided hikes and bike hire let you make the most of your surrounds.


RIU holidays are all about giving you the flexibility to find a holiday that suits you. These hotels are expansive, with numerous eateries, and activities aplenty. But, you could just as easily spend your days at these spots tucked away in a sunny corner reading a good book. It’s all about holidaying your way. There are RIU hotels across the globe: you could sidle up to monkeys in Costa Rica, pad across the white-sand beaches of the Caribbean or opt for a hotel closer to home.

Example Resorts

There are over 100 RIU hotels to choose from, and so, the choice really is yours when it comes to destination. In Costa Rica, you’ll find resorts like the RIU Guanacaste, where swim-up bars serve tipples in jungly surrounds, while the beachfront offers up watersports for those looking to be a little more active. At the Riu Paraiso Lanzarote in Lanzarote, water lovers will be able to hop between the four pools and nearby beach, while the Riu Festival Hotel is a more laid-back affair, acting as a tranquil base for those looking to explore the Majorcan capital of Palma.


TUI BLUE resorts are hotels for the modern traveller. They’re fresh, well-equipped hotels with extensive fitness facilities and restaurants that cater to all manner of dietary needs, making them a good choice for families or groups where everyone may eat slightly differently. The BLUE collection is not just for families though, there are also dedicated adults-only hotels that cater to those all important romantic getaways. If you’re tech savvy, you’ll be pleased to find that you can book activities, tables at the hotel’s restaurants and check your itinerary for your stay, all on the BLUE app. It’s holidaying made simple.

Example Resorts

For families, you’ll find hotels like the TUI BLUE Tarida Beach, a hotel with a picturesque setting on Ibiza’s coastline. Here, you’ll find four swimming pools and an impressive array of onsite activities including archery and indoor dance classes. And then for couples, there are sleek hotels like the TUI BLUE Riviera in Benalmadena and plush numbers like Marrakech’s TUI BLUE Riu Tikida Garden. The amenities at these hotels are more geared towards relaxation, with large spa complexes and cooking lessons in place of the more physical pursuits.


TUI SUNEO is the collection you need if you’re dying for a holiday but need to watch those purse strings. They’re holidays with value at their core, and so you’ll find three- and four-star hotels with all the amenities you expect from a TUI getaway, all inclusive board to ensure you don’t need to splurge while you’re away and nightly evening entertainment.

Example Resorts

There are TUI SUNEO resorts dotted around the globe, meaning that adventure awaits you no matter your budget. You could enjoy the golden sands of Phuket in Thailand’s beaches and its much-loved foodie scene at the TUI SUNEO Arinara Bangtao, the beauty of Majorca from the TUI SUNEO Haiti and the peaceful surrounds of Tsarevo in Bulgaria at the TUI SUNEO Serenity Bay.


TUI MAGIC LIFE is an ultra all inclusive offering from TUI. These are holidays where not only is food and drink offered around the clock, but a whole host of activities are thrown into the mix too. There are live music nights, Zumba® classes, motorised watersports and even archery, all offered at no extra charge at the TUI MAGIC LIFE hotels. Looking to fly and flop? You’ll be covered on that front too, as all the hotels enjoy a beachside location.

Example Resorts

To fully explain the offering in the TUI MAGIC LIFE collection, it’s best to look at its hotels. The TUI MAGIC LIFE Masmavi in Belek, Turkey has a whopping seven swimming pools and its very own waterpark, alongside tennis, archery and beach volleyball back on dry land. Over in Tunisia, the TUI MAGIC LIFE Africana has an impressive watersports offering, letting guests try everything from canoeing to windsurfing, all the way to wakeboarding. Over in Italy, there are activities aplenty onsite and also bike tours of the countryside at the TUI MAGIC LIFE Calabria. It’s all about finding the hotel that has the activities for you!