Something Different In July
During peak season, it's worth considering a destination that's a little off the beaten track. Popular locations can prove very expensive over July, with prices for both accommodation and flights often shooting up dramatically.
A destination like Gozo near Malta could be a smart choice. Despite its natural beauty and effortless tranquility, prices here are generally reasonable and it's far less crowded than across the water in Malta. Steeped in Homeric myth and studded with baroque churches and old stone farmhouses, the pace here is downtempo and the coastline beautiful.
Montenegro could also be an interesting choice. Bursting with craggy mountains, endless golden beaches and a charismatic, friendly spirit, it sits on the border of east and west and consequently enjoys a rich cultural history that's reflected throughout its flamboyant monasteries, elegant churches and enigmatic fortresses.
You don't need to stick to the beach. Being by the lakes in July is wonderful, too; when that mercury creeps up, just go for a dip in those cool, clear depths. Despite breathtaking landscape and glamorous inhabitants, Lake Garda still manages to retain shades of its old-world Italian style without bending to the demands of mass tourism.